Hello Family! We’re back!
The new year is unfolding, and we’re embracing a slow start—making space for reflection and gathering energy for fresh projects.
Honestly, I planned to write this earlier, during those quiet days between the years. But I realized those moments are meant for stillness. That constant drive for productivity and growth? It can hold us back. True progress comes from honoring the pause, the winter, the quiet—those moments that reconnect us with ourselves.
Let’s step into this year with intention. Ready?
The past year brought its share of challenges—marked by global suffering, ongoing wars, and abuses of power. Yet, in the face of these realities, we strive to stay grounded, moving step by step and focusing on the places where we can truly make a difference.
2024 began with another journey to Peru—the heart and soul of Jungle Folk. Reconnecting with our long-standing partners, engaging with communities, and finding inspiration in these exchanges continues to fuel our vision.
Looking back, it was a busy year filled with exciting milestones. From attending countless fairs to hosting "Salon Events" with our closest friends, we expanded our platform for emerging local labels. Our studio buzzed with activity, welcoming Empathiestadt Zürich for non-violent communication workshops, breathwork and yoga sessions, and, of course, our legendary XMAS Party in December—complete with a few surprise celebrity guests!
The standout highlight? Jungle Folk proudly received Switzerland’s first-ever Fair Fashion Award. It’s a testament to years of fighting against fast fashion, overcoming hurdles as a small label, and showing courage and determination every day. We couldn’t be prouder.
None of this would have been possible without you—our incredible community. Your support keeps us moving forward and ensures we never lose sight of our mission. Thank you for being part of this journey!
This year, beyond our collections, we’re turning our focus inward—on our incredible team and our beautiful home at Sihlquai. Our vibrant space is brought to life by a powerhouse team of four amazing women, and we’re thrilled to share that we now have official store hours! That’s right—Jungle Folk is now “officially” a store, and we warmly invite you, our dear supporters, to stop by, explore, and enjoy the magic of our atelier with us.
We’re brimming with dreams and quiet plans, and we can’t wait for another creative year filled with love for Jungle Folk.
A heartfelt thank you goes out to you—our Jungle Folk community. Your unwavering support, ideas, and energy make all of this possible. Together, we’re building a lasting future grounded in connection and collaboration.
As always, we’d love to hear your thoughts—reach out to us anytime!
With love,
Pauline, Elena, Meret & Milena